|The last refuge of the unimaginative - by Matt Hempel|
"Why Consistency Is King
The ordinary person surfing on the Internet is bombarded with a ton of information. The majority of it, they will forget in a couple of minutes. It is a real challenge in this information overloaded environment to make yourself remembered. This is where consistency comes in.
What consistency basically means in personal branding is that the information you send reinforces the same key messages about yourself." (from a guest post by Eduard Ezeanu on Kikolani.com)
Personal branding? Oh well, the key message I am reinforcing about myself is that I AM INCONSISTENT!